Tuesday, October 25, 2011

Breaking News: Coca-Cola turns white!

When I think of Coca-Cola commercials during the holidays, I always think of that big, white, adorable polar bear. Don't you? For decades, the big white bear has appeared in holidays ads with Coke. Well this year, Coca-Cola is teaming up with the World Wildlife Fund (WWF) to help Canada's beloved white polar bears.

This holiday season, white is the new red. That's right. Forget what you've heard about wearing white after labour day—this year, not only is it cool to be seen in white, it's also worthwhile. That's because Coca-Cola will be changing the colour of its classic red can for a great cause, in honour of the white polar bear.

The Arctic Home campaign helps raise awareness and funds to support the WWF and its efforts to protect the polar bear's Arctic habitat. Did you know that two-thirds of the world's polar bears live in Canada? This white bear is a very important part of our ecosystem and culture.

Coca-Cola will donate $2 million dollars to the WWF over the next five years, and through the Arctic Home campaign, they'll match consumer donations made by March 12, 2012, up to $1 million dollars! Isn't that something to drink to?

Just visit iCoke.ca to make your donation. It really is as simple as that. Funds go towards the WWF's conservation efforts to protect polar bear habitats, for their survivial today and in the future.

You can also use the hashtag #ArcticHome on Twitter to find out more!

"This campaign is about working together to save one of the most important places on Earth," says Gerald Butts, President and CEO of the WWF. "As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola's support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem."

When you're iCoke.ca, you can explore, experience and learn all about the polar bear and its Arctic home, watch videos, track virrtual polar bear sightings, and make your donation.

Coca-Cola Ltd.

Disclosure: I have received paid compensation to be part of this campaign through Urban Moms.

No comments:

Post a Comment